Calgary, AB (November 28, 2007) —
Joey's Only Seafood Restaurants is pleased to announce that it raised
more than $21,000 during the restaurant's 2007 Alzheimer Society annual
yellow Fat Fish Fundraiser.
Throughout September, Joey's customers were given the opportunity to
purchase a yellow paper Fat Fish Coupon for $1 and receive a coupon
worth $1 off any entrée at Joey's. Patrons then wrote their name on a
bright yellow paper Fat Fish that was used to decorate restaurant walls
and to help raise consumer awareness about Alzheimer's disease.
"The Fat Fish Fundraiser is a fun and rewarding month-long event for
our restaurants and is one of our biggest fundraisers for the Alzheimer
Society," says Richelle Kotler, Marketing Manager. "Joey's is committed
to raising awareness and support for the Alzheimer Society in the
communities in which we operate."
In addition to the Fat Fish Fundraiser, Joey's national chain of Seafood
Restaurants also participated in Coffee Break on September 20th — coinciding
with the Alzheimer Society's national Alzheimer Day. A total of $2590 from
Joey's coffee sales on that day go directly to local Alzheimer Society chapters.
Joey's Only Seafood Restaurants has committed to assist the Alzheimer
Society of Canada and its local chapters to dispel the myths surrounding
Alzheimer's disease with the restaurant's financial, moral, and personal
support. Since 1999, Joey's has raised more than $700,000 for Alzheimer
societies across Canada en route to achieving its fundraising goal of $1,000,000.
About Joey's Only
Calgary-based Joey's Only is a pioneer and leader in the fast casual seafood
restaurant category in Canada. Its signature "Joey's Famous Fish and Chips"
has gained the company a North American reputation for preparing generous
portions of high quality seafood at affordable prices. Each Joey's Only
franchise embodies the vision of its founder Joe Klassen — to eat great
seafood in a cozy neighbourhood seafood restaurant. Annually, Joey's Only
serves more than 6.5 million guests system wide through its 100+ restaurants
in Canada and the United States. Joey's has been cooking in trans fat free
oil at all of its Canadian restaurants since 2005.
For more information, please contact:
Ms. Richelle Kotler, Marketing Manager, Joey's Only
(403) 243-4584
richelle@joeys.ca
Mr. Neil Bousquet, PR, Joey's Only
(403) 256-8834
neil.bousquet@shaw.ca