Calgary, AB (March 21, 2007) — "We thought this would be an excellent way to raise money for our favorite charity the Alzheimer Society of Calgary, and to raise awareness that Joey's famous Fish and Chips is trans fat free and low in saturated fats," says Andy Taylor, Joey's Senior VP. "There are a lot of newly arrived Calgary residents that are not familiar with the Joey's brand as a cozy neighborhood seafood restaurant that offers high quality seafood at affordable prices. This provides us with an opportunity to get that message out."

Taylor stressed that the free dine-in meal consisting of two-pieces of Wild Alaskan Pollock and chips is only at Joey's 620-20 Crowfoot Cr. NW restaurant from 12:00 noon to 8:00 PM Sunday, March 25, 2007.

Who: Joey's Seafood Restaurant
What: Nothing Fishy about Free Fundraiser for Alzheimer Society of Calgary
Free 2-Piece Fish & Chips (Dine-in only — Joey's reserves right to limit quantities) Where: Joey's 620-20 Crowfoot Cr. NW (403) 242-8877
When: Sunday March 25 12:00 noon until 8:00 PM
Why: To raise funds for Alzheimer Society of Calgary. Joey's will donate $1 to Alzheimer Society of Calgary for every dine-in 2-piece fish & chips served.

"We appreciate the recognition from Joey's Only to promote awareness and further understanding of Alzheimer's disease," says Barb Ferguson, Executive Director, Alzheimer Society of Calgary. "Joey's continues to be a strong supporter of our work in the community." Since 2000, Joey's has raised nearly $700,000 for the Alzheimer Societies throughout Canada.

"At Joey's, we are committed to offering consumers healthier food choices," explains Taylor. "We are very proactive in this regard and since 2005 we have removed trans fat from our cooking oils at all of our 90+ restaurants across Canada."

About Joey's
Calgary-based Joey's Only is a pioneer and leader in the fast casual seafood restaurant category in Canada. Its signature "Joey's Famous Fish and Chips" has gained the company a North American reputation for preparing generous portions of high quality seafood at affordable prices. Each Joey's franchise embodies the vision of its founder Joe Klassen - to eat great seafood in a cozy neighbourhood seafood restaurant. Annually, Joey's serves more than 6.5 million guests system wide through its 106 restaurants in Canada and the United States. Joey's has been cooking in trans fat free oil at all of its Canadian restaurants since 2005.

For more information, please contact:

Mr. Andy Taylor, VP Operations, Joey's Only
(403) 243-4584 andy@joeysonly.ca

Ms. Richelle Kotler, Marketing Manager, Joey's Only
(403) 243-4584 richelle@joeysonly.ca

Mr. Neil Bousquet, PR, Joey's Only
(403) 256-8834 neil.bousquet@shaw.ca

Ms. Gloria Visser-Niven, Alzheimer Society of Calgary
(403) 290-0110 gloriav@alzheimercalgary.com
http://www.alzheimercalgary.com