Calgary, AB (October 10, 2006) — Following on the heels of Joey's first online contest started earlier this month, Joey's today officially launched its Mariner's Club. The opt-in online email program provides Joey's customers with exclusive offers and fresh information about Joey's.

"Current Joey's customers are receiving emails announcing the launch of our new online program," says Joey's Marketing Manager Richelle Kotler. "We are encouraging them to update their information and sign-up for the Mariners Club."

Kotler added that Joey's Mariner's Club allows members to receive exclusive discounts and special event information from both Joey's national campaigns as well as promotions from their neighbourhood Joey's Only Seafood Restaurant.

Guests can sign up online at www.joeysonly.ca by clicking on the Mariner's Club graphic and following the link to http://eclub.joeysonline.ca.

Supported by TrueSource Corporation, the Mariner's Club email program uses leading edge internet technology that maximizes Joey's ability to acquire, convert and retain customers. This enhances Joey's competitive advantage and strengthens Joey's web presence.

About Joey's
Calgary-based Joey's Only is a pioneer and leader in the fast casual seafood restaurant category in Canada. Its signature "Joey's Famous Fish and Chips" has gained the company a North American reputation for preparing generous portions of high quality seafood at affordable prices. Each Joey's Only franchise embodies the vision of its founder Joe Klassen - to eat great seafood in a cozy neighbourhood seafood restaurant. Annually, Joey's Only serves more than 6.5 million guests system wide through its 115 restaurants in Canada and the United States.

For more information, please contact:

Ms. Richelle Kotler, Marketing Manager, Joey's Only
(403) 243-4584 richelle@joeysonly.ca

Mr. Neil Bousquet, PR, Joey's Only
(403) 256-8834 neil.bousquet@shaw.ca