Calgary, AB (November 24, 2005) — Ron Hardie, a resident of Stonewall, Mantitoba, located 20 kilometres north of Winnipeg is the winner of a new Mercedes Smart Car from Joey's Only Seafood Restaurant's 20th anniversary "Go Fish and reel in the prizes" Scratch 'n Win contest. The national promotion conducted throughout October and November allowed customers the chance to win thousands of spectacular prizes including Mercedes Smart Cars, WestJet flights, digital cameras, Travelodge Gift Cards, and in-restaurant food and beverages.

"The 'Go Fish and reel in the prizes' contest allowed Joey's to give something meaningful back to our customers and also to say thank you for 20 great years of business," says Joe Klassen, Joey's Only Founder. "We wanted a contest where our customers had a lot of chances to win a number of great prizes."

"There have been a number of large prize winners from BC to Ontario," explains Kathy Flynn VP Marketing & Communications. "Joey's winners have until December 16, 2005 to claim any Mercedes Smart Car Vouchers, WestJet Flight Voucher/Gift Certificates, Travelodge Gift Cards or Digital Cameras. Food and beverage and toy prizes can be redeemed at Joey's until December 31, 2005."

"Go Fish" was promoted in-store through a variety of point-of-purchase marketing materials including posters, table cards and banners. Local advertising and marketing was managed by franchisees using a selection of materials that included flyer artwork, newspaper ads, and radio commercials. During the "Go Fish" promotion Joey's encouraged customers to sign up for its E-Club, an online email service that provides Joey's customers with exclusive offers, promotions, discounts, and newsletters.

About Joey's Only
Calgary-based Joey's Only is a pioneer and leader in the fast casual seafood restaurant category in Canada. Its signature "Joey's Famous Fish and Chips" has gained the company a North American reputation for preparing generous portions of high quality seafood at affordable prices. Each Joey's Only franchise embodies the vision of its founder Joe Klassen — to eat great seafood in a cozy neighbourhood seafood restaurant. Annually, Joey's Only serves more than 6.5 million guests system wide through its 110 restaurants in Canada and the he United States.

For more information, please contact:

Ms. Kathy Flynn, VP Marketing & Communications, Joey's Only
(403) 243-4584 kathy@joeysonly.ca

Mr. Neil Bousquet, PR, Joey's Only
(403) 256-8834 neil.bousquet@shaw.ca