Calgary, AB (November 1, 2004) — Why did the chicken cross the road? To get to Joey's Only! Joey's Only Franchising is rolling out a new chicken logo for the Tennessee Jack's Rotisserie Chicken and Ribs component of their menu. The Tennessee Jack's Chicken joins the Joey's Fat Fish as characters for the Joey's Only brands.

This trim golden bird has all the sassy appeal of its Fat Fish counter part. Soon to be a loveable mascot as well as a logo character, the Jack's Chicken is sure to be a hit with the public, children in particular.

Joey's Only Seafood Restaurants added Tennessee Jack's Chicken and Ribs to their menu in 1999, with the Penticton, BC Joey's Only being the first. All new Joey's Only restaurants serve the Tennessee Jack's menu items, and each year many current Joey's Only restaurants add the rotisserie chicken and ribs to their menu.

Best known for its Tuesday All-You-Can-Eat Famous Fish & Chips, Joey's Only started in Calgary, Alberta in 1985. Since franchising in 1992, the chain has grown to more than 100 locations across North America.

For more information, please contact:

Mr. Andy Taylor, VP Operations, Joey's Only
(403) 243-4584 andy@joeysonly.ca

Ms. Kathy Flynn, VP Marketing & Communications, Joey's Only
(403) 243-4584 kathy@joeysonly.ca

Mr. Neil Bousquet, PR, Joey's Only,
(403) 256-8834 neil.bousquet@shaw.ca